VAICE B.V.

STATE OF CONVERSATION INTELLIGENCE

Sales Benchmarks Q4 2020

We analyzed over 35M sales calls in Chorus to bring Revenue Leaders like you the data behind the conversations. This report explores the trends that have driven leaders of high-performing sales teams to adapt their team’s sales process and win more deals. Chorus.ai’s Conversation Intelligence Platform identifies and helps teams replicate the performance of top-performing reps by analyzing their sales meetings. Let’s explore the insights.

WE ANALYZED 35+ Million SALES CALLS

Learn how your buyers are changing and how your sales process stacks up against industry best practices.

Relationship Intelligence

Build strong, authentic relationships through deep engagement insights.

Top performing Revenue Teams use Conversation Intelligence to capture the critical moments in each interaction across every relationship. This creates a centralized source of truth for the way that teams like yours create, manage, and engage with key stakeholders. Explore the data and insights below to inspire higher engagement and stronger relationships in every interaction.

C-Suite Participation in Sales

C-Level Executives have been joining more sales calls, especially since COVID-19. Higher scrutiny and tighter budgets means that m…

C-Suite Participation (by ACV)

Different market segments require different levels of scrutiny and different sales processes to bring a deal over the line. Depending..

C-Suite Behaviors in Sales Calls

You may notice that when a C-Suite Executive joins a sales call, the tone and direction pivots. While everyone’s time is important..

Relationship Intelligence

C-Level Executives have been joining more sales calls, especially since COVID-19. Higher scrutiny and tighter budgets means that m…

Performance Intelligence

Benchmark your team against high-growth organizations so that you can inspire stronger team performance. Chorus identifies trends and patterns across organizations like yours to determine what factors are influencing deals and driving outcomes. Explore the data and insights below to build a strong process that matches or exceeds what we are seeing across +40M sales calls.

How Many Cold Calls Does it Take to Make a Sale?

Cold calling is an art and a science, and it’s one of the hardest jobs in sales. BDRs, SDRs, and AEs who cold call and cold email …

How Many Meetings to Close a Deal

Regardless of whether your deal closes won or lost, you and your teams are likely having to meet more to get there. With the loss..

Sales Demo Best Practices

C-Level Executives have been joining more sales calls, especially since COVID-19. Higher scrutiny and tighter budgets means that m…

How Revenue Orgs Create Virtual Pipeline

With tradeshows and conferences and in-person meetings on hold, go-to-market teams are building connections virtually. To feed..

How Many Touchpoints Does it Take to Make a Sale?

Maintaining deal momentum is essential closing deals before they lag and lose interest. In an ideal sales process, your product will

How Often Are Salespeople Working?

C-Level Executives have been joining more sales calls, especially since COVID-19. Higher scrutiny and tighter budgets means that m…